Analyze Your Instagram Competitors: 4 Clarity Steps

Have you ever wondered how your Instagram competitors manage to attract so many followers on Instagram? There is only one approach: conducting a Instagram competitors evaluation. I’ll show you how to analyze Instagram to stay ahead of the competition and keep up with trends in this post. To begin evaluating your rivals’ performance, all you need is a template and a 4-step checklist.

What exactly is a competitor analysis on Instagram?

The process of researching and comparing your own strengths and weaknesses to those of your Instagram competitors is known as competitive analysis. Typically, this entails examining the company overview, go-to-market strategy, pricing strategy, and other aspects of your rivals’ operations.

Instagram competitor analysis is not that difficult, so don’t panic. Discovering your rivals’ audience engagement, content performance, and hashtag strategy is all that is required. In a moment, we’ll talk more about this.

Why should you conduct a Instagram competitor analysis?

When you’re just starting out, looking at your neighbors can help you build your Instagram strategy. Therefore, rather than re-inventing the wheel, you can learn from the success of your rivals. Veterans can stay up to date on emerging trends by keeping an eye on their rivals.

Examine your Instagram content strategy for opportunities to outperform your rivals Now that you have an understanding of the what and why, let’s examine how to conduct an Instagram competitor analysis. Benchmark your performance against the standard for the industry. Stay up to date on industry trends.

Step 1

Conduct a competitor analysis of Instagram. Identify your rivals Before you begin, you must decide who you want to analyze on Instagram. Choose carefully because the insights you get in the end will depend on which Instagram competitors you analyze. You should include three to five direct and indirect Instagram competitors, both large and small. In addition, you should concentrate on those who are actively utilizing Instagram to expand their business.

I like to include one industry leader or curator account to stay on top of new trends in addition to monitoring Instagram competitors. You can, for instance, follow accounts for clothing brands like Vogue, Dior, etc.. for direction. Next, let’s examine the various Instagram competitors you can find. Utilizing the Instagram search, you can look up your rivals’ accounts.

Step 2

Gather information about your rivals Now that you have a short list of potential rivals, it is time to gather information about them. In most cases, you should look at how your rivals do in these areas: hashtags, content, engagement, and followers. Followers The number of followers is a useful metric for assessing brand affinity.

You can contrast your supporters with those of your immediate rivals to comprehend how popular your image is in correlation. Content performance By looking at the content of your rivals, you can see where your Instagram content strategy is lacking and where you can improve.

You should keep an eye on:

Post totals: the total number of posts made on the accounts of your rivals what kinds of posts your rivals make on Instagram: this includes videos, carousels, static images, and other media.
Understanding how your rivals’ audience interacts with their content is the next step.

Each post’s number of hashtags: the total number of hashtags they use in a post what their image hashtags are or a particular hashtags they use

Rate of engagement: the percentage of impressions divided by the number of engagement actions the total number of actions taken by users to engage with a post Hashtags You’ve probably noticed that hashtags are prevalent throughout Instagram. Hashtags are used by many brands to increase organic reach and track brand sentiment. You can look at the hashtag strategy of your rivals by looking at:

Step 3

Create a report after analyzing the metrics. For each metric, see how you stack up against your rivals. To make this process easier, you can use charts or any social media analytics tool. Simply select your rivals and the metrics you want to compare, and you’re ready to go! You will receive a comprehensive report.

A SWOT (strengths, weaknesses, opportunities, threats) analysis is another option. Your strengths would be the areas in which you performed better than others. For instance: Let’s say you’ve been posting “how-to” videos, which have ranked higher than the generic videos of your Instagram competitors. This indicates that your current tactic has been successful.

Similarly, your weaknesses are areas in which you lag behind. There would need to be a little of experimenting with various methods in order to improve these metrics. Opportunities and threats come into play here. Try to come up with better ideas by looking at what your rivals are doing better.

Step 4

Reevaluate your social media strategy Now that you have done the analysis and noted the areas in which you should make improvements, it is time to incorporate the new elements into your social media strategy. Try new things out and see how they turn out. Here are a few: running new campaigns that involve your customers, repurposing blog posts into carousel posts, using various hashtags and keeping an eye on engagement rates, and so forth.

Knowing not only your customers but also your rivals is the key to success. For the best results, conduct an analysis of your Instagram competitors and constantly work on yourself. You can also learn about your customers’ problems by surveying them.