When considering advertising on Instagram, the first thing you need to do is style Instagram profile page wisely and appropriately. Let’s say you launched an advertising campaign and now users are redirected to your account. What’s the first thing they see when they open your profile? Users will most likely see the account title, highlights, and maybe the top three articles. Many scientists and marketers have written that people decide whether to follow your account within the first few seconds of opening it. That’s why it’s important to get the styling right.

Style Instagram Profile name
A lot of people make a mistake here by using fancy fonts. Avoid this situation. More importantly, let users know who you are and what you do. Use available space wisely. Add your first and last name, or just your first name. Let users know what you are doing.
Style Instagram Profile photo
The first thing users see is your profile picture. Your portrait must be greatly enlarged. Photos with lots of small details don’t matter here. Users should be able to recognize your face in the image immediately. If you try to use a full body photo or a waist photo, it will contain too much detail. Therefore, only use photos of your face that clearly show your emotions and are your own. Don’t leave anything in the background as it will be distracting. The user’s attention needs to be on your face and personality. Style Instagram photos with these tips.
Style Instagram Profile description
Many users underestimate the importance of descriptions. A description is necessary so users can understand who owns the profile. It’s like a business card. Write down all important information in the limited space. Say who you are, whose account this is, and why it’s worth following. You can achieve this with the help of description. Write it in simple text, without complicated fonts and tons of emojis. Write the description in the language most of your target audience speaks. Here are three things you can mention if you’re wondering what to write in your description:
What to include in the profile description
- Your job
- Your key strengths, expertise and other information to help you become an expert. The idea is to not only tell users what you do, but explain why they can trust you.
- Personal stuff. Descriptions should not be mere enumerations of facts. It should not only be about your business, but also showcase your personality, humor and perspective.
A link to a website
What kind of link can you add, and what’s the point of using it? There are many options here. The most popular is the use of hyperlinks. With hyperlinks, you can add all contact details, communication channels, social networks and other useful links. What are the common mistakes here? People usually only use one method of communication, such as a link on WhatsApp or Telegram. For the convenience of users, you can add a hyperlink to the website, YouTube, Telegram, WhatsApp, so that users can choose the most convenient way to contact you. Another common mistake is for users to add their email addresses, links, and phone numbers to the description. Avoid this situation.

How to style a corporate account?
Style Instagram corporate account with a little more care. Use a logo without any text. Otherwise, the picture will be too small, making it impossible to read the company name. Include not only the name of the business but also its mission statement in the description. Avoid unnecessary jargon and be concise and clear. Keep in mind the hyperlink, which users can click to select convenient communication channels : a phone number, Instagram, or WhatsApp. Highlights are an additional strategy for grabbing users’ attention. Try not to make many features and spotlight on the principal ones that inform clients regarding the organization and work and offer the record values. Style Instagram corporate account with these tips.
Style Instagram Highlights
It is an essential component of your account styling. Highlights in style with a cover and a name. Never incorporate text into Highlights. Emojis are sometimes added below the title box and the name is sometimes added to the highlights. As a result, the text becomes too small and hard to read. Long words become extremely zoomed in, making them difficult to read. What should Highlights include? It very well may be the center part of your work. If you sell products, it could be different sections of your catalog, Q&A, user reviews and feedback, pictures from events, or public speaking. What are the most frequent blunders here? The first has an extended title. Keep in mind that there is only room for one or two words in the tiny title box. Sentences that are too long will be cut short. Additionally, the Highlights icons ought to be readily apparent. The purpose of the icon—a YouTube logo for videos or a Like icon for reviews—should be immediately apparent. Style Instagram highlights with these tips.
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