Ads in Instagram Stories are a great way to shop, but if you tap Instagram shopping link wrong, they can disappear from the app. Here’s how to locate it once more. Not only can users take 15-second peeks into the lives of the people they follow in Instagram Stories, but they can also do some spur-of-the-moment shopping. This makes Instagram Stories an excellent online resource for occupying oneself and easing boredom.
In between Stories created by the app, targeted advertisements occasionally appear. Users are taken to the ad maker’s Instagram shop profile or official website when they click on them outside of Instagram. Users can even complete their purchases without leaving Instagram, making the add-to-cart process relatively simple and possibly even a little habit-forming.
Instagram shopping tip
When you accidentally close the page generated by an Instagram Story ad, tap on the Profile icon in the bottom-right corner of the screen to regain your footing while doing online Instagram shopping on iOS or Android devices.
What to do if a story ad on Instagram is accidentally deleted?
- Tap Settings (gear icon) after the Menu icon (three horizontal lines) in the top-right corner.
- After that, select “Ads,” then “Ad Activity.” A carousel of Story ads that have been clicked on recently within the app will be displayed on this page.
- Therefore, this is where the ad can be reaccessed to resume Instagram shopping if a user was in the middle of shopping for an item through an advertisement when they accidentally closed the page before they were finished.
A feed of sponsored content from brands associated with clicked Story ads can also be found in Instagram’s Ad Activity. This feed is a great way to add more items to the cart that the user might not have considered otherwise. Due to the numerous ways in which products can be purchased from the convenience of a buyer’s home, highly adaptable online marketplaces like Facebook and Instagram are quickly becoming popular platforms for Instagram shopping. Whether it be through the Shop tab, the feed, Stories, or, of course, advertisements.

If the product featured in an Instagram Story ad was one that users were already familiar with or who were following on Instagram, it would be simple to locate it. What if the person shopping was completely unfamiliar with the item or brand? A page called “Ad Activity” on Instagram lists all of the ads that a user has clicked on or interacted with. This includes ads that can be seen in Instagram Stories as well as the main feed.
Instagram’s ads are generated based on users’ interactions with posts and accounts on both Instagram and Facebook, Instagram’s parent company, as well as their browsing habits outside of Instagram. However, in contrast to advertisements that appear in the Instagram feed, those that appear in Stories are affected by the 15-second time limit set by the app for posts to appear and then disappear if links on them are not tapped on in time. Before making a purchase within the app, users frequently exit the page linked in these advertisements by accident. The advertisement that appeared in between Stories has already vanished by the time they return to the main Instagram interface.
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